Television SKUs are long and complex strings of letters and numbers that define a variety of aspects of each model. Think of them as labels that let you figure out exactly what you’re buying when an ad or even the product box isn't completely clear on it. They identify the individual model of a given item, like a TV. In retail, SKUs are identifiers for specific versions of products.
This is where stock keeping units, or SKUs, come in. If you simply follow a sale and buy a "Samsung TV" or a "Sony TV" or any other TV just because it has a discount, you'll have no idea exactly what kind of TV you're buying, or how good it is. And, after testing many of them, we’ve found that there are also budget TVs with great picture quality and pricey panels that aren’t up to snuff. And there are high-end televisions with impressive performance and sky-high prices. There are midrange models with modest prices and performance to match. There are budget-friendly TVs with low price tags and unambitious performance. It's far from the biggest factor, however, because every TV manufacturer makes multiple lines of products. When you're shopping for a TV, the brand name can be a factor in features, design, and general quality. You might also wind up with a mediocre model you ultimately paid too much for, because product names and labels are confusing.
You might be able to find a great television for an amazing price during these sales. Super Bowl weekend, President's Day, Amazon Prime Day, and of course Black Friday offer sizable discounts on big-ticket electronics like TVs. Several times a year, electronics retailers slash prices on products as part of seasonal and holiday sales.
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